High Point 2020
Spring April 25-29 | Fall October 17-21
Space 226 & 222
Center Point on Hamilton
High Point, NC
highpointmarket.org
INFORMATION FOR DEALERS
Working with Us
1 Stop Youth Department Solution
Wide portfolio of brands covering various price points and styles.
Quality is our trademark
We manufacture our furniture with quality hardwoods such as Maple, Ash and Birch. We do not accept knots in our hardwoods we use in our beds frames or case goods (dressers, bookcases and desks). Maxwood furniture is made to last!
Dependable Supply Chain
Our products are manufactured in our dedicated factory in Vietnam.
Knowledgible Dealer Service
Excellent customer service teams who know the product standing by to assist.
Kids Love Us
Kids love our fun Beds, Lofts & Bunks. From castle or princess theme beds for toddlers, to slides to study lofts for older kids.
Kids Furniture Specialists
Kids furniture is all we do! We have designed a wide range of furniture & solutions just for kids. From beds, bunks and lofts to matching case goods, storage & accessories.
Safety First
Our patented “Rock-Lock” Hardware makes strong, ultra-sturdy connections. Our furniture consistently meets and exceeds all Federal Safety Standards.
Fast Shipping
Distribution & shipping is from our warehouse in High Point, NC.
Dealer Support
We offer a full array of marketing materials including TV and in-store commercials, an 80+ page catalogs, hand-outs, mailers and a wide selection of amazing POP materials (posters, catalog stands, free handouts etc.). We have a permanent showroom in High Point, NC.
Parents trust us
Parents trust us for quality, craftsmanship & safety. Parents also appreciate the long term value of our beds & furniture.
MAXWOOD BRANDS
Key Features
- The world’s largest kid’s furniture system
- A bed kids love today, a system that grows up with them: Can be adjusted to fit children’s changing needs over time
- Top quality, built to last, lots of case-goods and fun accessories available
- Thousands of unique combinations possible such as triples, quads, corner beds etc.
Target Consumers/Users
- Practical Quality Conscious Planners
- Prefer to invest in quality pieces that will last
- Appreciate Quality and Safety details
- Appreciate design, but value functionality over frill
- Love feeling savvy and “in the know”
- Kid-centric decisions: influenced by their child’s opinions and preferences
Key Features
- Great Quality Bunks and Lofts at an excellent value
- Beautiful, solid wood, no hardware showing
- Rock solid construction
- Easy, Fast assembly
- Optimized design & manufacture to be eCommerce friendly
Target Consumers/Users
- Value conscious shoppers
- Motivated by hot price points/sales
- Appreciate quality but would never cross certain $ thresholds
- Comfortable with simple designs, go with popular choices
- Parent Centric decisions: Strongly influenced by Mom & Dad
Key Features
- Kids furniture easy as 1-2-3
- Well designed solutions for everyday kids’ rooms
- Colorful & young
- Made to fit young family’s budgets
- Ground shippable
Target Consumers/Users
- Simple solution seekers
- Want straightforward way to furnish their child’s room
- Discouraged by complex choices
- Appreciate pre-determined ‘menu’ of options
- Value conscious
- Price-centric decisions
Key Features
- Beautifully Designed, Expertly Crafted Youth Bedroom Furniture
- Customizable underbed storage (Captains Beds + drawers/cubbies)
- Coordinated bedroom sets with dressers, desks and storage units
- Unique curved molding, storage headboards make Craft stand out
- eCommerce friendly – ships in fewer cartons
Target Consumers/Users
- Buy for looks, “fall in love” with a style and are willing to pay for it
- Inspired by Designers/Instagram and Pinterest/Celebs
- Follows trends closely
- Interested in customization
- Mom-centric decisions: Strongly influenced by her design ideas/preferences
Talk to Us
DEALER CONTACT
DEALER CONTACT
Peter Schlunssen
Global Sales Manager
Direct: (203) 683-4895 x200
Cell: (203) 916-2075
Fax: (843) 388-5803
CORPORATE OFFICES
816 Johnnie Dodds Blvd.
Mt. Pleasant, SC 29464
dealersupport@maxwoodfurniture.com
Phone: (203) 683-4895
Fax: (843) 388-5803